Coffee as the thin edge

Pick n Pay is starting to gain some useful insights into customer behaviour and purchasing decisions at different stores. They’re using coffee as a key product to better understand who buys what, where and when.  They’re tossing out (more likely de-emphaszing) LSMs as a method of categorising customers and moving to more sophisticated measures (including …

More on readers and the future

Earlier I posted about some of the changes to the market for e-readers.  If you’re interested, you should also read these two stories: Interview with Koos Bekker (Naspers) on the impact of the iPad for old-school print media.  The interview covers a range of topics – iPad is covered about halfway down.  He seems really …

e-reader (reader) demographics changing

Bain performed research on current and likely future demographics of e-reader users. The current situation: early adopters of digital reading devices and multipurpose tablets mostly are already heavy readers. In numbers, they are more often men than women. They also describe themselves as more affluent than average and tend to be in their 20s and …