Earlier I posted about some of the changes to the market for e-readers. If you’re interested, you should also read these two stories:
Interview with Koos Bekker (Naspers) on the impact of the iPad for old-school print media. The interview covers a range of topics – iPad is covered about halfway down. He seems really positive about the prospects, and confirms my thoughts on the prices for all these devices coming down quickly.
Then, as much as Kindle has been a huge success, it looks already to be in danger of being surpassed as a book-reading-device by the iPad. The survey of ebook readaers showed Kindle’s market share down from 68% in February this year to 47% in November, while Apple’s iPad has come from non-existent in February to 16% in August and now 32% in November. On this trajectory, the iPad will be the biggest ereader device by the end of January next year, depending on what happens with Christmas sales.
The iPad has also just been made available to another stack of European countries, pushing likely sales up further.
So, if the iPad is taking over the world as an ereader, shouldn’t we all be considering what this means for our businesses and our interactions with customers?