communication, complexity, data analysis, distribution, insight, managing uncertainty, measurement, product & pricing
The Myth of Signing at the Top
About a decade ago, a compelling idea percolated up through academia and into industry – including the insurance industry: Signing forms at the top, rather than the bottom, could boost honesty. Researchers Francesco Gino and Dan Ariely championed this concept, which quickly gained traction. The logic seemed sound – remind people to be truthful before…
