customer value – Page 3 – Twenty Third Floor

Actuarial and Risk, creating value, customer value, distribution, economics, financial risk, insight, insurance, investments, life insurance, predictive modelling

Insured against ranting and rambling

29 January 2009

David Kirk

Moneyweb has an article describing the failure of the South African insurance industry to provide insurance to the wider population, including lower income markets such as the banking sector has done. There are some interesting points to discuss here, and I’m certainly not saying the industry could not do more. However, there are some fairly…
Read more: Insured against ranting and rambling
business tools, communication, creating value, customer value, data analysis, distribution, marketing, measurement, operational risk, optimisation, predictive modelling

How not to do SEO

11 January 2009

David Kirk

Search Engine Optimisation (SEO) is an unfortunately necessary part of driving traffic to discover a website. Good content is necessary but not sufficient. Why SEO is necessary A large percentage of web traffic is directed by search engines. After all, this is how Google has become the giant company that it is. I tried to…
Read more: How not to do SEO
Actuarial and Risk, competition, creating value, customer value, data analysis, insurance, measurement, modelling, regression, statistics

Presentation to ACAL on GI Pricing

23 October 2008

David Kirk

I gave a presentation on a holistic approach to ratemaking using predictive models yesterday to the Lebanese Insurance Association (ACAL, the acronym for the association in French). Over a hundred people attended, and there certainly seemed to be interest in the topic. A common response though was that Lebanon isn’t yet ready for that, because…
Read more: Presentation to ACAL on GI Pricing
capital, credit risk, customer value, economics, financial risk, news, property

Lack of faith in ABSA house price index

15 October 2008

David Kirk

ABSA appears to be restricting the access of equity in home loan accounts that were specifically sold with this feature in mind. Moneyweb’s article on the real estate shocker has already totally nearly 70 comments. What this says about ABSA’s house price index What’s interesting is that ABSA’s house price index has remained positive throughout…
Read more: Lack of faith in ABSA house price index
communication, creating value, customer value, data analysis, distribution, insight, marketing, measurement, modelling, predictive modelling

5 Mistakes you make when you leave the science out of marketing

27 July 2008

David Kirk

Marketing is naively thought to be mostly art and very little science. While it is true that there is are elements of inspiration and creativity and passion involved, the balance of an effective strategic marketing role is heavily in favour of science. As a further point to consider, I put forward the proposition that much…
Read more: 5 Mistakes you make when you leave the science out of marketing
Actuarial and Risk, creating value, customer value, insight, insurance, life insurance, marketing

Will an individual investment product development role help towards actuarial consulting career?

23 July 2008

David Kirk

An old contact mailed me a couple of days ago asking my view on two possible actuarial positions. He was interested in whether either would be suitable preparation for a consulting or actuarial consulting role in future. I thought the answer might be of broader interest, so I’m copying it, with a little editing to…
Read more: Will an individual investment product development role help towards actuarial consulting career?
Actuarial and Risk, creating value, customer value, insurance, life insurance, marketing, measurement

Why premium size matters (more than you think)

23 June 2007

David Kirk

Most people involved with insurance recognise that more premium is better (ceteris paribus of course). This is usually true (and occasionally not) but while some of the reasons are obvious, there are a variety of more subtle factors to take into account. This post will cover many of these factors, and point out a few…
Read more: Why premium size matters (more than you think)
customer value, data analysis, marketing, measurement, modelling, optimisation, regression, statistics

Additional Analysis of SEOmoz web popularity data

21 October 2006

David Kirk

SEOmoz.org provide some great resources on search engine optimisation (“SEO”). Recently, they performed a really interesting analysis comparing actual site traffic for 25 sites that volunteered their data against indicators from a range of competitive intelligence metrics from sources such as Google PageRank, Technorati Rank, Alexa Rank and SEOmoz.org’s very own Page Strength Tool. The…
Read more: Additional Analysis of SEOmoz web popularity data

Twenty Third Floor

Figuring out the future and the now

Category: customer value

Insured against ranting and rambling

How not to do SEO

Presentation to ACAL on GI Pricing

Lack of faith in ABSA house price index

5 Mistakes you make when you leave the science out of marketing

Will an individual investment product development role help towards actuarial consulting career?

Why premium size matters (more than you think)

Additional Analysis of SEOmoz web popularity data

About David Kirk

Featured Posts

Categories