This is premature for a book review as I’m only on page 3 or something. The book:Insurance and Behavioral Economics: Improving Decisions in the Most Misunderstood Industry has been recommended to me a few times. (Okay, twice by the same person, but that also actually says something.) I’ll work my way through it and give you my views.
But this XKCD reminded me of the ubiquity of behavioural economics everywhere in life.