Link shortening madness

URL shorteners are handy when space is limited, but each one adds another fatal point of failure. To make the point, if I want you to read about New Business Margin on Revenue. And by the way you should because it’s an important newish concept, the link will work provided your internet connection is working, the relevant DNS is working and my server is running.

Let’s look at an extreme alternative:

  • First shorten link at gets to
  • Then take and shorten at to get
  • Then gets
  • Then TinyURL gets

Interestingly, didn’t want to shorten the link. TinyURL has a longish URK, but does have the awesome ability to provide your own shortened URL like

I’m not provide embedded links for all of those because it’s a bit silly. But you can see when you click on the last link as it backtracks through each of the shorteners before arriving at the destination. Each step is the chance for catastrophic failure.

So please don’t use link shorteners in ordinary web content. It’s not necessary and makes the internet increasingly fragile.