Book Review: Purple Cow

Seth Godin’s Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix).

Why Purple Cow? Because it’s extreme, it cuts through the oversaturated marketing and product appeals, which Seth describes as required to have an impact in the current competitive environment.

Light reading, thought-provoking and a great conversation piece, it’s a worthwhile read for those in marketing (who should probably have already read it by now) or anyone involved with growing a business again hordes of competitors. I read it a few chapters at a time, which I recommend as a way to absorb the ideas and ponder them before moving on to the next points.

Definitely worth reading.

Published by David Kirk

The opinions expressed on this site are those of the author and other commenters and are not necessarily those of his employer or any other organisation. David Kirk runs Milliman’s actuarial consulting practice in Africa. He is an actuary and is the creator of New Business Margin on Revenue. He specialises in risk and capital management, regulatory change and insurance strategy . He also has extensive experience in embedded value reporting, insurance-related IFRS and share option valuation.

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