I can’t remember whether it was Castle or Lion, local South African beers that had the marketing disaster of New Coke. South African Breweries (before the Miller transaction) updated the label on the beer only to see sales plummet. They even engaged in an advertisign campaign with the specific message that “the beer hasn’t changed, just the label”.

So this blog has a new look. But hopefully if you notice any changes in content they are all for the better.