Seth Godin’s Purple Cow, New Edition: Transform Your Business by Being Remarkable–Includes new bonus chapter introduces a new P of marketing (to complement the product, price, place and promotion, or further expand the many Ps that have since been added to the marketing mix).
Why Purple Cow? Because it’s extreme, it cuts through the oversaturated marketing and product appeals, which Seth describes as required to have an impact in the current competitive environment.
Light reading, thought-provoking and a great conversation piece, it’s a worthwhile read for those in marketing (who should probably have already read it by now) or anyone involved with growing a business again hordes of competitors. I read it a few chapters at a time, which I recommend as a way to absorb the ideas and ponder them before moving on to the next points.
Definitely worth reading.