More on readers and the future

Earlier I posted about some of the changes to the market for e-readers.  If you’re interested, you should also read these two stories:

Interview with Koos Bekker (Naspers) on the impact of the iPad for old-school print media.  The interview covers a range of topics – iPad is covered about halfway down.  He seems really positive about the prospects, and confirms my thoughts on the prices for all these devices coming down quickly.

Then, as much as Kindle has been a huge success, it looks already to be in danger of being surpassed as a book-reading-device by the iPad.  The survey of ebook readaers showed Kindle’s market share down from 68% in February this year to 47% in November, while Apple’s iPad has come from non-existent in February to 16% in August and now 32% in November.  On this trajectory, the iPad will be the biggest ereader device by the end of January next year, depending on what happens with Christmas sales.

The iPad has also just been made available to another stack of European countries, pushing likely sales up further.

So, if the iPad is taking over the world as an ereader, shouldn’t we all be considering what this means for our businesses and our interactions with customers?

Published by David Kirk

The opinions expressed on this site are those of the author and other commenters and are not necessarily those of his employer or any other organisation. David Kirk runs Milliman’s actuarial consulting practice in Africa. He is an actuary and is the creator of New Business Margin on Revenue. He specialises in risk and capital management, regulatory change and insurance strategy . He also has extensive experience in embedded value reporting, insurance-related IFRS and share option valuation.

Leave a comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.