What education do school busses provide?

Seems white isn’t actually that much lighter than yellow, but that hasn’t stopped it being used for school bus roofs in the US for 20 years. The power of sticky ideas, even if they’re bad, is incredible.

This isn’t the first time car colours have been analysed with some science.

Published by David Kirk

The opinions expressed on this site are those of the author and other commenters and are not necessarily those of his employer or any other organisation. David Kirk runs Milliman’s actuarial consulting practice in Africa. He is an actuary and is the creator of New Business Margin on Revenue. He specialises in risk and capital management, regulatory change and insurance strategy . He also has extensive experience in embedded value reporting, insurance-related IFRS and share option valuation.