Tyler Reed blogs about entrepreneurs having to make decisions with limited information.
It’s almost all unknown
I don’t disagree. It’s just that almost every meaningful decision ever made is made without all the information.
Unknowns can be categorised a hundred different ways. One way is to think about:
- Unknown past information
- Uncertainty around the current situation or position
- Unknown future outcomes
Even a game like chess, where the past history of the game is easily known by good players, the current position is clearly visible and all the possible moves are knowable, it is not possible have all the information about how your opponent will react to your move.
How to deal with decision making under uncertainty – part 1
Tyler suggests that gut-based decision making can be effective much of the time – and it can. It there genuinely is no time for anything more than an instinctive reaction, you probably are best going with your gut.
Even if you have plenty of time, listening to your guy to formulate an idea is a great idea. Insight comes partly from experience and the reinforced neural pathways of our learning brain. If you stop with the gut though, you are missing out. There is a tremendous amount of research showing how ridiculously badly our instincts perform in many areas, particularly those relating to uncertainty and complexity! Continue reading