New look, same beer

I can’t remember whether it was Castle or Lion, local South African beers that had the marketing disaster of New Coke. South African Breweries (before the Miller transaction) updated the label on the beer only to see sales plummet. They even engaged in an advertisign campaign with the specific message that “the beer hasn’t changed, just the label”.

So this blog has a new look. But hopefully if you notice any changes in content they are all for the better.

Published by David Kirk

The opinions expressed on this site are those of the author and other commenters and are not necessarily those of his employer or any other organisation. David Kirk runs Milliman’s actuarial consulting practice in Africa. He is an actuary and is the creator of New Business Margin on Revenue. He specialises in risk and capital management, regulatory change and insurance strategy . He also has extensive experience in embedded value reporting, insurance-related IFRS and share option valuation.

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