A bit of the science behind Google and PageRank

I’ve said before that I’m not an expert on Search Engine Optimisation, but it certainly is an interesting area where businesses of all sizes can reap definite benefits from applying a little analysis, maths and science to the problem.

Have a look at this article explaining, in reasonably simple terms, some of the background behind PageRank.

Published by David Kirk

The opinions expressed on this site are those of the author and other commenters and are not necessarily those of his employer or any other organisation. David Kirk runs Milliman’s actuarial consulting practice in Africa. He is an actuary and is the creator of New Business Margin on Revenue. He specialises in risk and capital management, regulatory change and insurance strategy . He also has extensive experience in embedded value reporting, insurance-related IFRS and share option valuation.

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